How Aesthetic Digital collects, uses, and protects your personal information.
In plain English: We collect your business contact details and campaign preferences to run your outreach campaign. We don't sell your data. We share it only with the tools we need to operate your campaign. You can ask us to delete it at any time.
Aesthetic Digital (ABN 52 536 189 192), operated by Jeff Hawkins, Melbourne, Victoria, Australia ("we", "us", "our"), is committed to protecting the privacy of our clients and website visitors.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at aestheticdigital.co or use our services. It applies to all personal information we handle about clients, prospective clients, and website visitors.
This policy is prepared in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where our services are used by individuals in the European Economic Area, we also endeavour to comply with the General Data Protection Regulation (GDPR).
When you complete our onboarding form or contact us, we collect:
| Data type | Examples | Purpose |
|---|---|---|
| Identity data | First name, last name | Campaign personalisation, account management |
| Contact data | Email address, phone number | Campaign communication, account management |
| Business data | Target city, property focus, Calendly link | Campaign setup and targeting |
| Payment data | Processed via Stripe — we do not store card details | Subscription billing |
| Communications | Emails, notes, support requests | Service delivery, support |
When you visit our website, we may automatically collect:
This data is used in aggregate form to understand how our website is used and to improve it. It is not linked to your identity.
As part of our service, we source and process contact information about third-party leads (prospective real estate clients) in your nominated market. This data is sourced from Apollo.io and is used solely to conduct outreach on your behalf. We handle this data as a service provider acting on your instructions.
We use the information we collect to:
We do not use your information for automated decision-making that produces legal or similarly significant effects without your knowledge.
We will only send you marketing communications if you have opted in. You may opt out at any time.
To deliver our services, we share certain data with trusted third-party providers. We only share the minimum data necessary for each provider's function. Our current providers include:
| Provider | Purpose | Data shared |
|---|---|---|
| Airtable | CRM and client records | Name, email, plan, campaign data |
| Instantly.ai | Email campaign delivery | Campaign content, lead contact data |
| Apollo.io | Lead sourcing | Your target market and focus criteria |
| Stripe | Payment processing | Name, email, billing details |
| n8n | Workflow automation | Campaign and client data passed between systems |
| Anthropic (Claude API) | AI content generation | Campaign brief data used to generate email copy |
| Google (Gmail) | Email communication | Inbound replies and support emails |
All providers are required to handle your data in accordance with applicable privacy laws. We do not sell your personal information to any third party.
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
You may request deletion of your personal data at any time (see Section 6), subject to our legal obligations to retain certain records.
Depending on your location, you may have the following rights regarding your personal information:
To exercise any of these rights, please email us at hello@aestheticdigital.co. We will respond within 30 days. We may need to verify your identity before processing your request.
If you are located in Australia, you also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include:
While we take reasonable precautions, no method of data transmission or storage is 100% secure. We cannot guarantee the absolute security of your information and are not liable for unauthorised access resulting from circumstances beyond our reasonable control.
In the event of a data breach that is likely to result in serious harm, we will notify affected clients and the relevant authorities as required by applicable law.
Aesthetic Digital is based in Australia. Our service providers (including Airtable, Instantly.ai, Anthropic, and Stripe) may store and process data in the United States or other countries. By using our services, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence.
Where required, we ensure appropriate safeguards are in place for international transfers, including relying on service providers who maintain compliance with applicable data transfer frameworks.
Our website may use cookies and similar tracking technologies to enhance your experience. These include:
We do not use advertising or behavioural tracking cookies. You can disable cookies in your browser settings, though this may affect site functionality.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify active clients by email.
Your continued use of our services after any changes to this policy constitutes your acceptance of the updated terms.
For any privacy-related questions, requests, or complaints, please contact:
Privacy Officer — Aesthetic Digital
ABN 52 536 189 192
Melbourne, Victoria, Australia
Email: hello@aestheticdigital.co
Website: aestheticdigital.co
We aim to respond to all privacy enquiries within 5 business days.